Marketing Magic: a guide to getting the gigs by Stephen Ablett

This ebook is an in-depth look at every marketing strategy, promotional material, Search Engine Optimization technique, advertising methods and business strategies in finding, getting and keeping work as a professional entertainer.

Over the last 20 years he has been performing professionally as an illusionist, close-up magician, children’s entertainer, bar performer, cabaret artist and public speaker. He has performed on cruise ships, in holiday parks, on Television, at celebrity events and at hundreds of parties every year.

He reveals everything from how much performers are paid, how to get the elusive jobs, links to relevant websites and agents responsible for recruiting along with a breakdown on what months to market particular groups and societies to bring in the gigs. This eook contains every secret he knows.

Additionally to the massive ebook you can download a video presentation where Stephen address a lot of what is in the ebook, but the ebook covers everything in even greater detail. The video covers the following subjects:

• How much do I earn? – 0,01,22

• Cutting Back – 0,02,03

• Close-Up Residencies – 0,02,03

• Fees and Rates – 0.03.50

• How long do I spend marketing? – 0,04,46

• Year in Review – 0,05,40

• Cancelations – 0,06,39

• Deposits – 0,07,06

• Year of Marketing – 0,07,45

• January and February – 0,07,59

• W.I., Rotary and Probus Clubs – 0,08,39

• Back of Room Sales – 0,09,50

• Flower, Animal and Agricultural Shows – 0,10,42

• Summer Camps – 0,12,42

• Educational Shows – 0,14,54

• Reading Themes – 0,17,20

• Religious Dates – 0,18,42

• Comedy Festivals – 0,21,20

• Farmers Markets – 0,22,17

• After-School Clubs – 0,22,40

• Out of School Clubs – 0,24,14

• Pubs – 0,24,54

• March and April – 0,25,43

• Weddings – 0,25,54

• Holiday Parks – 0,26,20

• Cruise Ships – 0,27,54

• Wedding Fairs – 0,30,38

• May and June – 0,33,35

• Scouts and Brownies – 0,34,37

• Disability and Retirement Homes – 0,36,09

• Rural Touring Network – 0,36,34

• Restaurants – 0,39,52

• Shopping and Garden Centres – 0,41,00

• Halloween – 0,43,03

• Department Stores – 0,44,15

• School Christmas Parties – 0,44,38

• Freemasons and Society Dinners – 0,45,09

• November and December – 0,46,32

• New Year Eve Parties – 0,47,24

• Working Christmas Day – 0,47,53

• Stage Names – 0,48,39

• Web Extensions – 0,50,32

• Village Hall Noticeboards – 0,51,36

• Village Hall Landlord – 0,53,17

• Car Sign-writing – 0,54,36

• Discount Vouchers – 0,56,31

• Venue Hire Page – 0,58,18

• Party Invitations – 0,58,18

• What is SEO and PPC? – 1,00,45

• Why Google? – 1,07,36

• SEO with Google – 1,09,28

• Loading Fast – 1,10,51

• Delete Useless Code – 1,11,36

• Photo Size – 1,12,58

• Landing Page – 1,14,52

• Test the site – 1,16,44

• Clean Code – 1,17,40

• Use basic fonts – 1,19,05

• Lots of Photographs – 1,20,26

• Rename Pictures – 1,20,54

• Readability Statistics – 1,23,29

• Bullet Points – 1,25,10

• Sitemaps and Broken Link Checker – 1,26,45

• Keywords and Metatags – 1,27,14

• Page Description – 1,27,54

• Compatibility – 1,29,14

• Forms, Tables & Placeholders – 1,30,14

• Test the site – 1,32,27

• Link Email Addresses – 1,34,15

• Header, Buttons and Drop-down boxes – 1,35,08

• Submit to Search Engines – 1,35,56

• Past methods that no-longer work – 1,37,59

• Back-Linking – 1,38,51

• Long Lasting Domain Names – 1,40,17

• Embedding Facebook – 1,40,52

• Location Based Web Pages – 1,43,10

• Invisible Text – 1,44,25

• Domain Names – 1,45,27

• H1 Heading Tags – 1,46,13

• Competitors Names – 1,46,44

• Google Adwords – 1,48,58

• Budget and Costs – 1,49,16

• Turn off Dynamic Search Ads – 1,51,30

• Turn off Search Partners – 1,53,16

• Negative Keywords – 1,53,55

• Locations – 1,54,38

• Keywords – 1,55,53

• Google Business, Maps & Places – 1,59,06

• Getting Reviews – 2,01,11

• Getting Photographs – 2,02,40

• Getting Celebrity Pictures – 2,04,50

• Letters to Schools – 2,13,25

• Roller Banners – 2,15,03

• Shopping Centre Busking – 2,20,24