Scientific Cold Reading 1 by Dave Arch

As an executive coach at Nebraska’s largest privately held company, my schedule is filled with one-on-one sessions with managers. While I wouldn’t openly label it as cold reading in a corporate setting, I effectively apply its principles to help clients feel at ease and open up during our professional development discussions.

This initial installment in a series on scientific cold reading outlines the evidence-based model I’ve utilized for years to enhance rapport and boost clients’ confidence in my ability to support their career advancement.

By sharing insights into the personality traits I perceive, which clients haven’t explicitly disclosed, they start to feel as though I truly understand them. This fosters a greater willingness to share personal information that I could not possibly know. In my experience, this is the transformative power of effective cold reading.