The Art of Restaurant Gigs by Benji Bruce

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“If you want to secure higher-paying gigs in restaurants, Benji shares a wealth of unique and engaging ideas. As a seasoned professional, I was thrilled to discover so many practical tips and techniques that I can implement immediately.”

– Danny Archer

Benji Bruce is a full-time corporate entertainer for renowned companies such as RE/MAX, HILTON, Intel, and Charles Schwab. In his groundbreaking restaurant guide, he reveals effective strategies for marketing, performing, negotiating fees, and booking gigs. This book offers fresh insights, steering clear of outdated concepts and recycled theories. Note that this is not merely a guide to restaurant magic; it’s a comprehensive business manual.

This book provides in-depth guidance on becoming a successful full-time restaurant performer.

Table of Contents:

Introduction

Getting The Gig

• Understanding Your Purpose

• Selecting the Right Restaurant

• Identifying Key Contacts

• The Numbers Game

Securing the Restaurant

• The Cold Approach

• Phone Sales Techniques

• The Rapport Method

• Crashing Restaurants

• Engaging with Restaurant Associations

• Leveraging Your Networks

• Upscale vs. Family-Oriented Venues

Key Details

• Locating Restaurants

• Offering Free Nights

• Hotel Restaurants

• Structuring Deals

• Determining Your Fees

• Handling Price Objections

• Contract Essentials

• Professional Attire

Maximizing Your Gig for Profit

• Defining Your Purpose

• Recommended Tricks to Perform

• Three Mentalism Demonstrations

Securing Your Gigs

• Direct Feedback Techniques

• Indirect Feedback Strategies

• Engaging the Loud Table

• Utilizing the Stand

Approaching Tables

• Performing with a Business Mindset

• Adopting the Right Mentality

• Businessman Performance Techniques

• Understanding the Financial Aspect

• Guessing Names

• Bending a Signed Quarter

• Gathering Testimonials

Encouraging Tables to Call You Over

• Creating an Eye-Catching Poster

• Pawning Techniques

• Maximizing Tips

• Collaborating with Waitstaff

• The Subtle Slip Technique

• Executing the Trick

• Using Signs Effectively

• Mastering the Pause

• Video Testimonials

• Leaving Money on the Table

Handling Various Situations

• When Business is Slow

• Dealing with Repeat Customers

• Adapting to New Management

• Timing with Food Arrivals

• Negotiating a Raise

• Addressing Dilemmas

• Approaching Buffet Tables

Promoting the Restaurant

• Utilizing Facebook

• Optimizing Your Profile Picture

• Enhancing Your Wall

• Networking and Adding Connections

• Exploring Other Promotion Methods

• Designing Your Business Card

• Strategic Card Distribution

Additional Business Tips