Ian Rowland – Full Facts Book of Cold Reading

Format: PDF

This is the only cold reading book officially endorsed by Derren Brown, serving as the foundational material for one of his early television performances. If you’re seeking authentic insights, this is the essential read.

What’s the hype about?

Cold reading stands as the most potent interactive psychological technique available. It proves invaluable in sales, business negotiations, interviews, presentations, and even romantic pursuits! If your goal is to shape how others perceive and feel about you, cold reading is unparalleled. This technique is frequently employed by those who claim to offer ‘psychic’ readings, enabling them to deliver ‘remarkably accurate’ insights to strangers. Discover more about cold reading.

I have conducted more demonstrations under test conditions proving the efficacy of cold reading than anyone else globally. In a BBC documentary, two participants rated my readings as “99.9%” and “95%” accurate! For more details, see my demonstrations under test conditions. I always reveal the truth at the end, ensuring no one is left believing I possess genuine psychic abilities.

This book is the ultimate guide to cold reading, detailing everything you need to know about this boundless technique. How can you seemingly uncover personal names, dates, and events that resonate with complete strangers? In the business realm, how do you appear to understand the thoughts of every lead, customer, colleague, and competitor? This book provides comprehensive answers and is the most authoritative resource on the subject.

Key topics include:

• The Setup: Initiating the cold reading process before uttering a word
• The Reading Itself: Effective communication techniques
• 38 Elements: Components that form any reading
• Presentational Points: Enhancing the illusion
• The ‘Win-Win Game’: Understanding how psychics can be correct even when they are not!
• Coping with Skeptics: Strategies for dealing with challenging clients