“It is, without a doubt, the textbook for anyone interested in the subject.” —Magic Magazine

“This is the book I wish I had 10 years ago.” —Uday Jadugar

“A highly recommended read and study. If every inventor, artist, and producer read this it would help them be more successful while raising the bar in magic.” —Tim Trono

“I’m in awe of your candor and mastery of the inner workings of the magic industry. I think this book will improve the quality of marketed magic and maximize an individual’s ability to profit from it. Bravo!” —Joshua Jay

“I want to thank you for your last book; this is one of the best contributions to magic (as an art) I have read for years.” —David Stone

“Essential reading if you’re interested in selling a magic trick you’ve invented.” —Acar Altinsel

“The magic industry is different than any industry on earth. It took me 10 years to figure it out. This little book contains everything I wish I’d known from the start. There’s a ton of information and strategic advice in the book. If by the end I haven’t answered all your questions, the book comes with unlimited email support.” —Maxwell Murphy

Please note: Marketing Magic is also available as a physical book. Click here for the printed version. How do you make the most with your ideas?

For a decade, Maxwell Murphy has been at the helm of Penguin Magic, the largest online magic retailer. He has sold millions in magic products, produced numerous best-sellers, collaborated with top inventors, and even lived above a magic factory in India. No one understands the marketing of magic better than Maxwell Murphy.

Traditionally, magic inventors have struggled due to the information gap with dealers and distributors. Many have settled for a fraction of their potential earnings. This book aims to bridge that gap. Maxwell shares his insights and connections to empower magic inventors and elevate the industry.

What You’ll Discover:

• Understanding the size of the magic market
• Estimating potential sales volume
• Insights on pricing: wholesale vs. retail
• Available deals for magic inventors
• Considerations for self-production
• Choosing the right product format
• Bringing your idea to fruition
• Identifying the right collaborators

Additionally:

• The Six Types of Magic Customers
• Lessons from Renowned Magic Inventors
• Strategies to Maximize Your Deal
• Key Terms in Contracts
• Essential Questions for Production
• Why Smaller Ads Can Be More Effective
• Strategies for Launching New Products
• Future Trends in the Magic Market
• Profiles of Influential Figures in Magic

And much more! “In magic, small decisions can significantly impact your earnings. The difference can amount to tens of thousands of dollars. I’ve witnessed this repeatedly. But it doesn’t have to be your experience. Give this book a chance, and if it doesn’t meet your expectations, take advantage of my 100% money-back guarantee.” —Maxwell Murphy

Contents:

• Chapter 1: Magic is Different
• Chapter 2: The Magic Market
• Chapter 3: The Deals Available to Creators
• Chapter 4: Key Decisions
• Chapter 5: Manufacturing Physical Items
• Chapter 6: Video Production
• Chapter 7: Marketing
• Chapter 8: Advertising
• Chapter 9: Sales
• Chapter 10: Manufacturers
• Chapter 11: Magic Factories
• Chapter 12: Specialty Magic Factories
• Chapter 13: Production Companies
• Chapter 14: Distributors
• Chapter 15: Retailers
• Chapter 16: Magazines
• Chapter 17: Discussion Forums
• Closing
• Resources