Discover the Magic of Las Vegas with Neon Dreams

For the first time ever, the enchanting tale of Las Vegas as the magic capital of the world is beautifully chronicled in a stunning hardcover book. Filled with exclusive interviews and rare photographs, this captivating history will engage every magician and magic lover from beginning to end.

Neon Dreams features nearly 400 pages and over 370 vibrant full-color images, many of which are published for the first time. It showcases the transformation of Las Vegas from a modest train-stop into a hub of extravagant magic performances. The book includes numerous fresh interviews with legendary entertainers and comes in an exquisite hardcover format with a unique lenticular cover, featuring a foreword by the iconic David Copperfield.

“I have now worked in this town for more than forty years and I thought I knew Vegas, but it turns out there was so much more to learn…This book changes the view on magic in Las Vegas; it’s a new perspective on the stories you know, and the ones you’re about to discover.” David Copperfield

“Not only has Lance Rich unearthed some amazing heretofore unknown and fascinating facts and photos, he’s assembled them into an attractive and absorbing book. It’s an excellent item to leave laying about for guests to peruse.”Mac King

The Las Vegas Strip has been a stage for magicians and magic shows for decades. But what led to this phenomenon? When did the city become a symbol of magical entertainment? Who was the pioneer magician on the Strip? All these questions are answered in Neon Dreams by Lance Rich.

Experience the thrilling highs, including the unique circumstances that allowed Lance Burton and David Copperfield to set records not only in magic but across the entertainment industry. Discover how Siegfried and Roy’s remarkable achievements paved the way for future performers and learn about unexpected insights, such as the impact of the Hoover Dam on the history of magic.

However, the journey has not been without its challenges. Get an inside look at the lows, including the tale of a multi-million-dollar magic show that struggled to survive its second night, and the notorious difficulties faced by Caesar’s Magical Empire, one of Las Vegas’ most memorable “failed” attractions.

Ultimately, the true gem of Neon Dreams is the revelation of Gloria Dea, the first magician to perform regularly on The Las Vegas Strip. Her story is both surprising and significant, offering a fresh perspective on magic history. This book is a must-read for any magic enthusiast.