PURE by Ross Tayler and Brad Hodgins

In 2015, Ross Tayler and Brad Hodgins released a limited edition set of lecture notes titled PURE. This comprehensive guide delves into the principles of authenticity in performance, showcasing how a few sociological concepts can significantly enhance the audience’s experience of magic. Now, they are excited to share these insights with the magic community.

After grappling with their own frustrations regarding traditional magic performances, Ross and Brad embarked on a journey of experimentation to uncover the true elements necessary for delivering emotionally and intellectually engaging magical demonstrations.

This manuscript serves as a roadmap for crafting authentic performances, guiding you through essential components that elevate your magic.

• Discover the three critical pillars of believability and learn how to foster absolute trust with your audience.

• Uncover the secret formula for developing a credible persona, even if you lack advanced acting skills!

• Examine two fundamental models of simplicity: understand why doing less can enhance your performance.

• Anchor your performance in your audience’s reality – they need to grasp why your magic matters!

• Conquer your fear of hecklers! We’ll provide you with a linear process to tackle any challenge.

• And, if you’ll allow us the cliché: much, much more!

Unlike many theoretical texts that serve only to satisfy the author’s ego, PURE stands apart. It offers practical techniques and strategies designed to strengthen your performances.

Regardless of your experience level, you will find valuable ideas within this booklet that you can integrate into your craft.

This is not a collection of tricks or quick fixes for performers pretending to be someone they’re not. Embracing PURE requires dedication, introspection, and effort to truly benefit from its teachings. We firmly believe that worthwhile achievements come with challenges, and if something is too easy, it may not hold real value.

With that said, we wish you the best on your journey and are thrilled to welcome you to PURE.