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The Trade Show Handbook by Dietrich and Jarrow

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Dietrich and Jarrow – The Trade Show Handbook

Author: Dick Dietrich | Published by: Magic Inc. | Year: 1976 | Pages: 45

Contents:

  • Part I – The Entertainer
  • Chapter I: First I Tell Them What I’m Going To Tell Them, Then I Tell Them, Then I Tell Them What I Told Them… Amos and Andy
  • Chapter II: The Agent… Friend or Foe?
  • Chapter III: Auditions
  • Chapter IV: The Audience
  • Chapter V: How To Find Material For Trade Show Routines
  • Chapter VI: Routines
  • Chapter VII: Microphones
  • Chapter VIII: Giveaways… A Prize In Every Booth
  • Chapter IX: Income vs Taxes
  • Chapter X: Sales Meetings and Hospitality Rooms

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