Many magicians find themselves performing tricks that are indistinguishable from those of their peers.

For instance, I once attended a school show where an agent asked if I would perform the bowling trick or the confetti trick. To my surprise, he was correct on both counts!

There exists a distinct difference between true artists and entertainers who rely on pre-packaged magic, adhering strictly to the original creator’s framework.

Creativity is essential for anyone aspiring to be a true artist, and the good news is that it can be cultivated.

Will Tsai, a visionary who aims to elevate magic as an art form, has generously shared his insights on creativity.

We are excited to present Designing Magic by Will Tsai, a prolific and innovative creator.

In this work, Will not only shares his personal theories and practical tips on the creative side of magic but also reveals several tricks that many believed were only possible through video editing!

With Will’s expert guidance, you can transform your imaginative ideas into tangible performances.

To maintain the essence of Will’s creativity, we have included his personal handwriting and sketches in the Designing Magic booklet.

Reading this will feel like you are peering into Will’s private idea journal.

If you aspire to be more than just a magician, you won’t want to miss what Will has to offer.

There is a subtle distinction between being a magician and being a visual artist.

Embrace your artistry by infusing your personality into your performances.