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A Modern Trade Show Handbook by Seth Kramer
Первоначальная цена составляла 50.00 €.5.99 €Текущая цена: 5.99 €.
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Contents (from ToC; page numbers under main chapter titles are estimated):
9 Introduction by Bob Kohler
13 Pre-Show
19 Trade Shows 101
29 Tricks of the Trade Shows
37 Promotional Material
43 I’ve Booked My First Show Now What?
57 It’s Showtime!
65 Q & A
69 But Wait, There’s More
77 De-Brief
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