Kenton Knepper – Mystery by Association

This material is essential, and we invited Kenton to share why it’s a must-have. His passion for his releases is evident, but some works, like this book, are truly transformative. Within its pages lies one of the most significant secrets in mentalism, magic, and artistic expression.

When “Mystery By Association” was first introduced, it was met with confusion, much like “Wonder Words.” Initially, it appealed only to dedicated insiders and deep-thinking performers, while others dismissed it as mere patter routines. Yet, those who embrace this work attest to its profound impact on their craft.

We often hear the call to make magic and mentalism more meaningful and artistic, emphasizing the importance of connecting with our audience beyond mere tricks or ego. However, most resources fail to provide practical guidance on achieving this.

Association is the fundamental principle that unlocks these possibilities. It empowers you to create your own effects effortlessly. By incorporating association into your presentations, you transform spectators into active participants, fostering a deeper connection and engagement.

Instead of lecturing or telling stories that may bore your audience, association effortlessly generates meaning from even the simplest effects. Your spectators will feel included, becoming willing collaborators rather than passive observers to be manipulated.

Moreover, by applying association to traditional tricks and performances, you can elevate magic and mentalism into genuine art forms. In essence, with minimal effort and just one object, association can create immediate art and meaning.

While these claims may seem ambitious, they are grounded in the findings of artists and psychologists throughout history. Association serves as a foundational principle in various fields, including video, persuasion psychology, advertising, art, music, and theater. Yet, many mentalists and magicians utilize it unknowingly, often only scratching the surface of its potential.

This work is one of my most concealed treasures, much like “Wonder Words,” as it defies simple marketing descriptions. However, once you grasp the concepts within, it will revolutionize your approach to performance and perception.