The Birthday Party Business By Ross MacRae

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1 – A BRIEF INTRODUCTION – Maximize the effectiveness of this video as a study guide.

2 – STARTING YOUR BUSINESS (The Right Way) – Essential steps to take when launching your magic business for success from day one.

3 – WHY – Why should magicians focus on entertaining young children? Performing paid shows allows you to refine your skills and gain valuable experience instead of just practicing at home.

4 – COSTUME & CHARACTER – Enhance your magician persona and increase sales by incorporating a clown character. Learn how to seamlessly switch between clown and magician roles during your shows.

5 – SELECTING YOUR MAGIC – Discover how to elevate your magic effects from simple tricks to captivating entertainment. We’ll take a classic trick and infuse it with excitement and fun!

6 – ROUTINING – Parents expect more than just magic. Here’s how to create a comprehensive birthday party experience by including games, balloons, and unique selling ideas!

7 – SETTING YOUR PRICE – Determine your pricing strategy and understand what clients are willing to pay. This approach may ruffle some feathers, but it’s crucial for your business.

8 – SELLING – Learn where to promote your services effectively, avoid wasting resources, and ensure you are the magician they choose. Sharpen your sales pitch with proven strategies!

9 – PERFORMING – Master the art of delivering impactful performances that delight both parents and children, and much more!

10 – WORKING WITH CHILDREN – What makes a children’s audience exceptional? Discover how to transform chaos into entertaining moments that resonate with families.

11 – HANDLING PROBLEMS – When performing frequently, unexpected challenges will arise. Learn how to manage these situations gracefully and turn potential issues into triumphs.

12 – BALLOONS – A quick tutorial on basic balloon twisting. Even if you’re new to balloon art, you can create six simple designs that will leave a lasting impression on parents.

13 – SOURCES – Ross’s recommended books, routines, and suppliers to help you acquire what you need at a lower cost.

14 – OTHER PUBLICATIONS

15 – CREDITS