Marketing Magic: A Comprehensive Guide to Securing Gigs by Stephen Ablett

This ebook offers a thorough exploration of effective marketing strategies, promotional materials, SEO techniques, advertising methods, and business tactics for securing and maintaining work as a professional entertainer.

With over 20 years of experience as an illusionist, close-up magician, children’s entertainer, bar performer, cabaret artist, and public speaker, Stephen has showcased his talents on cruise ships, in holiday parks, on television, at celebrity events, and at countless parties each year.

Inside, he shares insights on performer earnings, how to land elusive gigs, and provides links to essential websites and agents for recruitment. Additionally, he outlines the best months to target specific groups and organizations to maximize bookings. This ebook is packed with every secret he has learned throughout his career.

Along with the extensive ebook, you can access a video presentation where Stephen discusses many topics covered in the ebook, providing even more detail. The video addresses the following subjects:

• How much do I earn? – 0:01:22
• Cutting Back – 0:02:03
• Close-Up Residencies – 0:02:03
• Fees and Rates – 0:03:50
• How long do I spend marketing? – 0:04:46
• Year in Review – 0:05:40
• Cancelations – 0:06:39
• Deposits – 0:07:06
• Year of Marketing – 0:07:45
• January and February – 0:07:59
• W.I., Rotary and Probus Clubs – 0:08:39
• Back of Room Sales – 0:09:50
• Flower, Animal and Agricultural Shows – 0:10:42
• Summer Camps – 0:12:42
• Educational Shows – 0:14:54
• Reading Themes – 0:17:20
• Religious Dates – 0:18:42
• Comedy Festivals – 0:21:20
• Farmers Markets – 0:22:17
• After-School Clubs – 0:22:40
• Out of School Clubs – 0:24:14
• Pubs – 0:24:54
• March and April – 0:25:43
• Weddings – 0:25:54
• Holiday Parks – 0:26:20
• Cruise Ships – 0:27:54
• Wedding Fairs – 0:30:38
• May and June – 0:33:35
• Scouts and Brownies – 0:34:37
• Disability and Retirement Homes – 0:36:09
• Rural Touring Network – 0:36:34
• Restaurants – 0:39:52
• Shopping and Garden Centres – 0:41:00
• Halloween – 0:43:03
• Department Stores – 0:44:15
• School Christmas Parties – 0:44:38
• Freemasons and Society Dinners – 0:45:09
• November and December – 0:46:32
• New Year Eve Parties – 0:47:24
• Working Christmas Day – 0:47:53
• Stage Names – 0:48:39
• Web Extensions – 0:50:32
• Village Hall Noticeboards – 0:51:36
• Village Hall Landlord – 0:53:17
• Car Sign-writing – 0:54:36
• Discount Vouchers – 0:56:31
• Venue Hire Page – 0:58:18
• Party Invitations – 0:58:18
• What is SEO and PPC? – 1:00:45
• Why Google? – 1:07:36
• SEO with Google – 1:09:28
• Loading Fast – 1:10:51
• Delete Useless Code – 1:11:36
• Photo Size – 1:12:58
• Landing Page – 1:14:52
• Test the site – 1:16:44
• Clean Code – 1:17:40
• Use basic fonts – 1:19:05
• Lots of Photographs – 1:20:26
• Rename Pictures – 1:20:54
• Readability Statistics – 1:23:29
• Bullet Points – 1:25:10
• Sitemaps and Broken Link Checker – 1:26:45
• Keywords and Metatags – 1:27:14
• Page Description – 1:27:54
• Compatibility – 1:29:14
• Forms, Tables & Placeholders – 1:30:14
• Test the site – 1:32:27
• Link Email Addresses – 1:34:15
• Header, Buttons and Drop-down boxes – 1:35:08
• Submit to Search Engines – 1:35:56
• Past methods that no longer work – 1:37:59
• Back-Linking – 1:38:51
• Long Lasting Domain Names – 1:40:17
• Embedding Facebook – 1:40:52
• Location Based Web Pages – 1:43:10
• Invisible Text – 1:44:25
• Domain Names – 1:45:27
• H1 Heading Tags – 1:46:13
• Competitors Names – 1:46:44
• Google Adwords – 1:48:58
• Budget and Costs – 1:49:16
• Turn off Dynamic Search Ads – 1:51:30
• Turn off Search Partners – 1:53:16
• Negative Keywords – 1:53:55
• Locations – 1:54:38
• Keywords – 1:55:53
• Google Business, Maps & Places – 1:59:06
• Getting Reviews – 2:01:11
• Getting Photographs – 2:02:40
• Getting Celebrity Pictures – 2:04:50
• Letters to Schools – 2:13:25
• Roller Banners – 2:15:03
• Shopping Centre Busking – 2:20:24